A complete website and Local SEO foundation for a premium tile and stone contractor serving Hamilton and the Greater Toronto Area.
M&R Marble and Tile has been installing tile and natural stone since 1998 — over 30 years of craftsmanship behind restaurants, hotels, golf clubs, condominiums and commercial spaces across Hamilton and the GTA.
The work spoke for itself. The online presence didn’t speak at all.
Mount Hope, Ontario
Premium tile & stone
Since 1998
A 30-year-old company with recognizable clients — and no website doing it justice. When potential customers searched for a tile installer in their city, M&R simply wasn’t part of the conversation.
The new site had to:
→ communicate a premium positioning earned over three decades;
→ work as a local lead-generation tool — because that’s how people actually find contractors: “tile installer + city”;
→ cover a wide range of services without becoming a confusing wall of text.
Everything started with a structured brief, built as a custom form in the client’s own visual style. The owner’s raw, informal answers became the foundation of every page — services, materials, real projects, service areas.
Instead of one generic “Services” page, we designed a hub & spoke structure: 5 main pages plus 8 dedicated service pages — from backsplash installation to heated floor systems. Each page targets its own search intent, so the site competes for many local searches at once instead of just one.
All 13 pages received complete, conversion-focused copy with a unique focus keyword, optimized title and meta description, and a mini-FAQ to capture long-tail searches.
Warm charcoal, gold and cream. Cormorant Garamond paired with Montserrat. The result feels like one brand from the first pixel to the last.
Google Business Profile fully set up and optimized — for a local contractor, the single highest-impact SEO move there is. The launch comes with a documented 90-day SEO roadmap.
The site launches with a complete Local SEO foundation in place — built to start generating qualified local inquiries from day one.
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5 Website Mistakes and How to Fix Them Today — find out what’s costing your site clients.
Happy to walk you through how this could work for your business.
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If you run a contracting or trades business in the Hamilton area — or anywhere in Canada — and your online presence doesn’t match the quality of your work, let’s change that.
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